PORTFOLIO | EXPERIENCE | Case Studies
✷ Selected Work & Digital Systems
I design and engineer digital systems that merge performance, structure, and discoverability. Below are selected projects demonstrating platform implementation, conversion-focused design, and content architecture.

Campaign Systems
I design and engineer digital systems that merge performance, structure, and discoverability.
Below are selected projects demonstrating platform implementation, conversion-focused design, and content architecture.
[See Case Studies]
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Technical Capability
Alongside client work, I prototype and test digital interfaces to explore performance-focused UI patterns and front-end structures. These experiments inform my production work, from CMS architecture to interaction design.

dumb.tech
calendar

dumb.tech
pendulum clock
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Conversion Content
I translate complex brand offerings into structured content systems that drive engagement and conversion.
Each campaign demonstrates clear hierarchy, strategic keyword mapping, and user-focused journey design.















